I went to buy a couple of new alarm clocks yesterday — we have a cat who is occasionally unruly and hurls everything on the bedside tables to the floor. no clock could stand up to such repeated abuse — and was reminded of how truly ridiculous we designers can be sometimes. As I was standing at the counter trying to decide between the black version or the white one and back again, the soft-spoken, very design-ey gentleman in charge of the shop inquired in the nicest way possible, “Does it really matter?” Instead of taking offense, as perhaps I should have, I burst out laughing. He’s right, it doesn’t freaking matter. It’s a clock for crying out loud. It’s unobtrusive, simple, well-designed. Who cares if it’s white or black? Would it really make a difference in my life one way or another? It’s not going to work better if it’s one color versus another. This particular clock is a re-issue of a design originally created in the 90s by Dietrich Lubs and Dieter Rams for Braun. Oh, and for the record, I bought two black ones.